I’m Paraskevi Gkotsopoulou — a freelance digital marketer based in Athens, Greece.

I support small businesses, ecommerce brands, and solopreneurs who want clear direction and measurable results from their marketing, without the complexity and distance that often comes with agency setups. As an independent digital marketer, I work directly with my clients — no agency layers, no handoffs, and no diluted responsibility.

Over the years, I’ve had the privilege of working across agency environments, in-house marketing teams, and freelance projects, which has given me a well-rounded view of how marketing works from both sides of the table. That experience has shaped (and continues to shape) a holistic approach; one that balances strategy, execution, resources, and real-world business constraints.

With almost a decade (oh, how time flies 🥲) of hands-on experience, I provide freelance digital marketing services that combine strategic thinking with practical execution. I work across paid advertising — including Meta (Facebook & Instagram) Ads and Google Ads — social media strategy, content, and SEO-driven copywriting that supports visibility and conversions.

I don’t believe in one-size-fits-all marketing, especially for small businesses. Every brand has different goals, budgets, and growth stages, and my approach is always custom-built around that reality. My role isn’t just to execute tasks — or shift responsibility elsewhere — but to help you make smarter marketing decisions as your business evolves.

Over the years, I’ve worked as a digital marketer with clients across multiple industries, helping them grow through social media strategy, paid ads, content, and copy that actually speaks to their audience. I aim to build long-term collaborations, growing alongside my clients rather than delivering disconnected, short-term fixes.

Today, I work as a freelance digital marketing professional and hands-on partner — focused on transparency, progress, and marketing that feels well-thought-out, effective, sustainable, and human.

After all, that's what works best in the long run.