I offer focused digital marketing support across the channels that actually make sense for your business.
Rather than predefined packages or one-size-fits-all solutions, my work is shaped around your goals, resources, and growth stage, with flexibility to evolve as your business does.
Social Media Marketing
Social Media Strategy
Platform-specific social media strategy for Meta (Facebook & Instagram) and TikTok, defining content direction, priorities, and tone — supported by research, experience, and AI-assisted analysis where it makes sense.
Social Media Management
Ongoing social media management across Meta (Facebook & Instagram) and TikTok, including planning, content coordination, calendars, and day-to-day consistency.
Content Creation
Social media content creation for Meta (Facebook & Instagram) and TikTok, designed around each platform's formats, behavior, and pacing, using AI-assisted workflows to improve consistency and efficiency where it makes sense.
Social Media Copywriting
Social media copywriting with messaging that sounds human, stays on-brand, and supports engagement across platforms.
Paid Advertising
Paid Ads Strategy
Campaign strategy across Google Ads, Meta, and TikTok, defining objectives, structure, targeting, and priorities, built around intent, not assumptions.
Google Ads Management
Ongoing Google Ads management, including campaign setup, optimization, testing, and refinement, with decisions guided by data, experience, and AI-supported analysis where it adds value.
Meta Ads Management
Campaign planning and execution across Meta (Facebook & Instagram), from audience strategy and creatives to testing and performance optimization.
TikTok Ads Management
Paid campaign setup and management for TikTok Ads, focused on creative testing, audience signals, and iteration.
SEO Copywriting & Long-Form Content
Website Copywriting
Whether you're building a new website or updating an existing one, I can cover the copy — shaping it to communicate your services and positioning, and guide users toward action.
SEO Copywriting
Search-intent-driven copywriting that balances readability and optimization, helping your content rank while staying human and aligned with your tone of voice.
Long-Form Content & Articles
Article writing and blog content grounded in research, clarity, and relevance — built to educate, position your expertise, and support long-term visibility.
Content Translation & Adaptation
Translation and adaptation of website copy or content for bilingual brands — ensuring your message stays clear, natural, and strategically aligned in every version.
Visual Content & Design
Video Editing
Video editing for social media and paid campaigns, tailored to platform formats and attention spans.
Social Media Visuals
Graphic design for social media posts and campaigns, aligned with your brand and content direction.
Campaign Creatives
Visual assets designed specifically for paid advertising across Meta, Google Display, and TikTok.
Branding & Messaging
Messaging & Positioning
Clarifying your value proposition, target audience, and differentiation to ensure your communication is consistent and intentional.
Tone of Voice Development
Defining how your brand sounds across website, social media, and content so communication feels aligned everywhere.
Content Direction
Strategic content frameworks that connect your positioning to your marketing channels before production starts.
Logo & Visual Identity
Logo creation and visual identity development so your brand feels consistent, clear, and true to how you want to show up.
Consulting
Digital Marketing Consulting
One-off or ongoing advisory support to help you prioritize channels, structure your efforts, and make informed marketing decisions based on your current stage and resources.
Marketing Audits
Structured audits across your website, social media, paid advertising, and content to identify gaps, inefficiencies, and practical opportunities for improvement.
Competition Analysis
Focused analysis of your competitors' positioning, messaging, content, and paid activity, helping you understand where you stand and where you can stand out.
Growth & Channel Strategy
High-level strategy sessions focused on defining the right channels, budget allocation, and direction before execution begins.
Google Business Profile Optimization
Setup and optimization of your Google Business Profile to strengthen local visibility and ensure your brand presence is accurate and aligned.