Occasional thoughts on marketing, growth, and things I learn along the way.

Between work, projects and well, life, ¯\_(ツ)_/¯ my own brand tends to come last (as tradition dictates). Still, from time to time, I'll write here about trends, findings, experiments, and real-world experiences — so feel free to stay tuned.

Want to hack an Instagram account? Just ask nicely

Hackers took over Instagram accounts, including Obama's White House profile, by asking Meta's AI support chatbot to change recovery emails. No passwords, no phishing, no technical skills required. Here's what happened and why it matters.

On working with people who know more than you

Some of the most useful things we learn at work come from people who know nothing about our field. A reflection on listening, asking better questions, and knowing when to step back.

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